This enlargement of a real photograph postcard dates from the mid 1930's. The photographer was looking north on Broadway from NP Avenue.

Proceeding north (left to right) on the west side of Broadway we can see:

From NP Avenue to First Avenue: the edge of Fargo National Bank (built in 1911 at 52 Broadway); the S.S. Kresge Co. 5-10-25¢ Store (in the Kaufman building, built in 1900 at 54-56 Broadway); Edwards (type of store unknown at 58 Broadway; and the S.S. Kresge 25¢ to $1 Store. In the office above we see Hildred's beauty Salon and Dr. J.R. Orst, Physician & Surgeon above Kresege's five-and-dime store; the Fargo General Health Service with Dr. H.H. Werre, D.C. above the Edwards store; and Dr. W.J. Ford, Dentist above Kresge's 25¢-$1 store.

From First Avenue to Second Avenue: Crescent Jewelers on the corner (with the Dakota Dental Clinic advertising "Teeth" on the second floor); the Ablen (?) store; the Golden Maid Cafe offering candies and sodas; Stevenson's; an unknown store; and Broadway Drug on the corner of Second Avenue. On the second floor is the Elliott Hotel.

North of Second Avenue the signs cannot be read except for the Black Building. On the east side of Broadway, the signs are foreshortened and become to much of a jumble of overlaps to read.

To se this area in an earlier time, go here.