This enlarged and cropped postcard looks east on First Avenue North from Roberts Street in 1920.
On the north side of the street, business signs we can see include (from left to right):
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Pioneer Life Building is the large, long building on the corner housing:
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Hodgson Realty ("Even the Birds Own Their Own House")
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L. Levin, Jeweler
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a craft shop
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Fargo Toggery
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Herbert Hodge (land, loans, insurance)
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Greenshields Co. (plumbing and heating)
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Stone Piano Company (with the flagpole)
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a hat shop
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rooms for rent
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Hotel Donaldson
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Masonic Temple (with the cupola)
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Telephone Company
Fargo, North Dakota
First Avenue North 1920