This real photograph postcard looks south on Broadway. It was likely photographed from the Black Building in the period 1931-1937. Along the east (left) side of Broadway we see the following businesses:

• Hotel Donaldson sign on the northeast corner of Broadway and First Avenue. The actual address of the hotel was 521 First Avenue.
• Fargo Toggery on the southeast corner of Broadway and First Avenue.
• Royal Jewelers
• Carlisle & Bristol Hardware at 67 Broadway.
• St. James Hotel at 67 Broadway (upstairs)
• Fargo Cafe at 65 Broadway
• D. Krageland, Jeweler
• Cook Drug Company at 61 Broadway
• New York Life Insurance Company upstairs at 200 Equity Building
• Hoenck Fur Store at 57 Broadway

South of NP Avenue:

• Dacotah Drug Company on the southeast corner of Broadway and NP Avenue (58 Broadway)
• First National Bank at 23 Broadway.

On the west (right) side of Broadway, not many buildings can be identified because of the angle from which the photographer was shooting. Clearly visible on the southwest corner of Broadway and First Avenue is the

• Broadway Pharmacy at 74 Broadway
• Elliott Hotel (at 608 First Avenue North) sign is visible

At the head of Broadway at Front Street (Main Avenue now), one can see Moodys and the Fort Hotel.