On the west side of Broadway, we can see the edge of the Luger Furniture Company (in the image above) followed by the Herbst Department Store, an unknown store, the F.W. Woolworth store, and Alex Stern's Clothing Store. The offices on the second floor include the Fidelity Mutual Life Insurance Company, the great West Life Assurance Company, Dr. Cambell (eye-ear-nose-throat specialist), Drs. Sherman and Crum (dentists), the Northern School of Photography, and Northwestern Mutual Fire Insurance Company.

This real photograph postcard was taken in 1911. The date is established by the destruction of the Fargo National Bank on the northwest corner of Broadway and NP Avenue which occurred in 1911. This view looks north from approximately the Northern Pacific Railroad tracks. Enlargements of both sides of Broadway can be seen below.

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Fargo, North Dakota

Broadway 1911

On the east side of Broadway, we can see the Red River Valley National Bank (offering 5% on savings), an unknown building with a leaping stag on top, and another unknown building. Note the sign atop the bank for the Shoe Hospital that was below the bank. Businesses on the second floor include the North Dakota improvement Company, R.S. Tyler Farm Loans, and R.J. Lane. North of NP Avenue was the Merchants National Bank In the distance, at he far left of the image, is the Fargo Merchantile Company store.